Testimonials
“Valerie knows the media landscape better than anyone I know. At Girl Scouts, Valerie was in charge of the communications plan for the announcement of a signature national Girl Scout Research Institute study. Because of her persistence and dedication, the study received the most influential press of any Girl Scout research study announcement in 20 years. Valerie is particularly adept at developing stories that address youth leadership development, workforce trends, gender parity in the workplace, and equality and access issues. She is equally enthusiastic about diving into a new research topic as a self-proclaimed “data junkie.” Valerie doesn’t stop until she reaches success, giving her 110% to each project she tackles.”
– Kamla Modi, Ph.D. Senior Director, Research and Evaluation at The Jed Foundation
“It takes a highly skilled professional to be able to create stories and share the vision and experience for girls in the movement and I am honored to have partnered with Valerie on several key feature stories for signature Girl Scout initiatives. Her ability to create a vision for and shape a powerful story amidst a complicated landscape is nothing short of amazing. As a senior executive responsible for a service that is key to how our customers experience the Girl Scout brand, knowing that I can rely on someone to think through every angle and provide me with the best possible platform as a spokesperson is immensely reassuring, and the mark of a true media pro. A big picture thinker, Valerie always manages with strategy in mind – and delivers.”
- Jennifer Allebach, Chief Mission Delivery Officer at Girl Scouts of Eastern Pennsylvania
“Valerie made significant strides in maximizing exposure for Girl Scout leadership in the STEM career pipeline in both broad and tech industry and biz media pieces as well as digital media platforms. She developed a smart strategy to showcase and leverage the GSRI digital leadership study research as a platform to secure multiple high-profile placements that drive home the STEM leadership pipeline. She delivered significant and impactful media thought pieces for senior leadership that elevated the Girl Scout brand’s leadership and relevancy to new audiences. Her Comms peers marvel at Valerie’s tenacity and commitment to excellence.”
- Lynn Richardson-Godfrey, EVP, Chief Marketing Officer at The Leukemia & Lymphoma Society
"Valerie is a communications professional of unusual drive and energy, with an unwavering commitment to quality work. She typically brings a fresh, entrepreneurial approach to the projects she works on. As Public Relations Manager for Dory Designs, Valerie developed the agency's global strategic public relations program for Maclaren, the premium brand in parenting products. She established a global communications team and worked with them to develop new initiatives and materials, including the first globally branded press materials, a media e-newsletter, celebrity gifting guidelines and new tools for measuring media coverage and trends. I recommend Valerie as an accomplished professional whose contributions would be an asset to any company."
- Bahman Kia, Executive Director, DORY VENTURES LTD
“Valerie is a dynamo who lets no obstacle distract her from getting the job done—while still maintaining a high level of integrity, professionalism, and competency. It’s been a pleasure watching this media genius turn ideas into national stories (and with a style and grace that’s all her own!).”
- Shonda Smith, Communications Leader